But the mainstream consensus is that, while processed oils are not ideal, canola oil is basically fine. Before you go, there’s one more good thing to Oatly we never mentioned in this blog post. We’re talking about the company’s CEO Toni Petersson, who is obviously doing a great job but is also generous enough to appear regularly on Oatly’s social media and packaging.

But while Oatly is pretty new to American consumers, the company and its signature product have been around for nearly three decades. Oat milk was invented in 1994 in Sweden by Oatly’s founders, brothers Rickard and Bjorn Oeste, vintage fx who were researching an alternative to cow’s milk for people with lactose intolerance. Eliason adds some spooky-sounding language (“The evidence for the harms of canola oil is still in its early days, but continues to grow”).

  1. We strive to produce the most sustainable, responsible products on the market and are continually looking for ways to make our products even better.
  2. By incorporating Oatly into your diet, you can enjoy the benefits of its calcium and vitamin D fortification, supporting your bone health and reducing the risk of conditions like osteoporosis.
  3. This video jingle from Oatly’s very own CEO, Toni Petersson, is a prime example of the brand’s playful yet direct brand messaging.

It is the main mineral found in bones and teeth, providing them with strength and structure. Oatly’s calcium fortification ensures that you’re getting an adequate amount of this fp markets review important mineral to support your bone health. Furthermore, the fiber in Oatly acts as a prebiotic, which means it serves as food for the beneficial bacteria in your gut.

Below are a few of his memorable appearances to inspire you in your work. Being a corporate entity, Oatly doesn’t miss a chance to appear human. By recognizing its own limits while still being open about what it takes to create the beloved products, the brand makes you feel good (about yourself very much included). fxcm review Playing with form while playing it cool is what makes Oatly marketing uniquely outstanding. As much as Oatly is forever devoted to Mother Nature and climate action, it’s also devoted to enjoying every step of the way. By this point, the brand is famous for its advertising that makes fun of advertising.

It’s best to speak with your child’s pediatrician before serving a milk alternative. Calcium is essential for strong and healthy bones because it’s the main mineral used to form them. Over time, a continuous lack of calcium in your diet may cause your bones to become brittle and more likely to fracture or break (12). Oat milk is high in beta glucan, a type of soluble fiber with heart health benefits.

How is Oatly Made?

Oatly emerged as a frontrunner in the plant-based milk market, capturing the attention of consumers who were looking for a delicious and eco-friendly option. Considering all these factors, it is clear that Oatly can be a healthy choice for many individuals. Its nutritional profile, health benefits, and sustainable practices make it an appealing alternative to traditional dairy milk. However, it’s important to be mindful of potential risks such as added sugars and gluten sensitivities.

It might seem that Oatly has an easier time marketing plant milk in the climate action-obsessed world. But ultimately, the company’s strongest asset is its authenticity, followed by really good products. For any marketer aspiring to convert authenticity into commercial success, Oatly is the case to study. Plant-based drinks don’t taste anything like cow’s milk,” is a real comment by a real person.

Adequate vitamin D is just as important, as it aids the absorption of calcium from your digestive tract. A lack of vitamin D can keep your body from getting enough calcium and thereby weaken your bones (12). For instance, they may help alleviate stress, combat oxidative damage, and promote healthy hair, nails, and skin — especially if you’re deficient in this group of vitamins (4, 5, 6). Oat milk is an excellent source of many vitamins, minerals, and fiber.

The scientist, inspired by the nutritional benefits of oats and the desire to create a more environmentally friendly option, embarked on a journey to create a delicious and nutritious oat milk. Oat milk is a plant-based milk alternative that’s vegan and naturally free of dairy, lactose, soy, and nuts. If made from certified gluten-free oats, it’s suitable for people with gluten intolerance or allergy.

Is Oatly Oat Milk Healthy?

Once the oats have soaked, they are then blended into a smooth mixture. Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact. We promise that our drive to help people enhance their lives and contribute to the long-term future of the planet will always come before the reckless pursuit of profit. Of course, a recommendation could be made for people to google our history, but that would mean they would have to leave this website and well, we want them to stay here forever, or at least until dinner. Actually—and this is not something that we spend a lot of time claiming—it was our original idea in the early 1990s to create a plant-based drink that was in tune with the needs of both humans and the planet.

Great source of B vitamins

Oatly also created a landing page that encourages consumers to sign a petition against the EU’s censorship of plant-based products. This is arguably one of the most successful cases of bold, creative marketing in recent history—but Oatly knows how to do digital too. The uptake in oat milk did indeed soar during the COVID-19 pandemic and Oatly reaped the rewards. But, before that happened, the brand did something a little unorthodox by today’s standards. After going back to the drawing board and reimagining his brand image and marketing strategy—something we’ll talk about in more detail below—Öste launched Oatly, expanding his product range to meet the needs of a growing market.

Unlike some other plant-based milk alternatives, Oatly doesn’t have a strong taste that can overpower the dishes it’s used in. This makes it a favorite among vegans, lactose-intolerant individuals, and those who simply enjoy the taste of oats. When it comes to comparing Oatly to other plant-based milk alternatives like almond or soy milk, Oatly stands out for its higher protein and fiber content.

Dan is a content writer specializing in digital marketing, emerging tech, music and looking after a toddler. You can find out more about him and his work by visiting his Catchy Space. Oatly’s brand tone is fun and accessible—but when it comes to sustainability, its messaging pulls no punches. It’s this idyllic balance and clearcut commitment to its original mission that contributes to Oatly’s ongoing global plant-based milk domination.

Leave a Reply

Your email address will not be published. Required fields are marked *